Despite snow snarling deliveries amid sharply higher seasonal demand, Ocado has turned in a winning performance, with sales up an eye-popping 30 percent in December. Considering the challenging economic climate, Ocado's accomplishment is especially impressive.Ocado's appeal is not just convenience but also special pricing on many items. The company will match Tesco's prices on certain merchandise and in addition offers deals on Waitrose items--pricing not available in the stores.
With careful marketing and top-notch customer service, Ocado is aiming to build profits and market share in 2010, when it is widely expected to go public.
