Wednesday, 9 March 2011

Red Nose Day - 4,800,000 Google results

With Red Nose Day coming up soon, I did a Google Search to see the latest activities and found 4.8 million results!

The top result was, of course, the official Red Nose Day site. Below were many links to special events and promotional tie-ins, such as the Doctor Who episodes written especially for Red Nose Day, Take That in red noses, Cafe Direct's fundraising offers (see above), Sainsbury's Dance Off, and many more links.

Social media marketing is clearly at work here: Lord Prescott, for example, tweeted about reading the shipping forecast and soon he was signed up to do exactly that on Red Nose Day. TK Maxx (@TKMaxx_UK) tweeted giveaways related to Red Nose Day. For iPhone and iPod users, a Red Nose Day app is available, with news, entertainment, and a "donate" button for contributions. The list of social media involvement goes on and on. Search Twitter for #comicrelief and #rednoseday to see for yourself.

Watch tweets from the official @rednoseday account for the latest on this very special day of fun and fundraising.