Looking for more information about the external marketing environment, consumer demographics, brand strategy and other aspects of preparing a marketing plan?
I've assembled a list of more than 50 links to useful sites where you can find data, see what companies are doing, learn about specific planning issues and get the latest news about markets and marketing.
Click here or go to the "Updated list of links" link on the right side of this blog's main page to see these links, arranged by category.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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- Debenhams 'likes' social media marketing
- Can Louboutin Protect Its Red-Soled Shoes?
- Why so much blogging about Tesco and Asda?
- Turning data into information
- Ethical Brands
- Can Pandora Recapture the Marketing Charm?
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