World's Most Valuable B2B Brands

Marketing Week just announced its top-10 list of the world's most valuable business-to-business brands. In reverse order, the list is:

10. Petrabras

 9. Intel

 8. Accenture

 7. Cisco

 6. ExxonMobil

 5. SAP

 4. Oracle

 3. UPS

 2. General Electric

 1. IBM

Interestingly, many of the firms on this top-10 list are tech-related and spend millions of pounds every year on building their brands.

IBM, the top brand, spends heavily to connect with business customers in many ways, from sponsoring televised rugby to arranging for its supercomputer Watson to compete on the US game show Jeopardy. Watson even has its own Facebook page, a necessary ingredient in marketing to business customers as well as consumers worldwide.