Canada: Best Brand Reputation Goes To . . .

Heinz shot to the top in its first appearance on Canada's Marketing/Leger Corporate Reputation Survey. Heinz itself acknowledges that its ketchup holds a special place in the hearts and pantries of Canadian consumers. But the company has also launched some popular new products such as Dip and Squeeze ketchup packages and embarked on eco-friendly projects such as putting ketchup into a partly plant-based bottle.

Heinz's most recent sustainability report details its environmental conservation accomplishments and food safety initiatives as well as its efforts to provide micronutrient foods for consumers in developing nations. These efforts certainly add to the brand's positive reputation.

Operating in dozens of countries worldwide, Heinz also sells to restaurants and institutional customers. Its food service division in Canada provides marketing support to help businesses highlight the well-known, well-regarded Heinz name. Reputations, like brands, take time to establish, and this survey demonstrates that the company knows how to Heinz It Up.