Why this spooky sales success? One reason: Contemporary culture is filled with books and movies about zombies, vampires and other fun/frightening creatures--and Halloween simply continues this fascination. The global marketplace is another reason: Halloween celebrations are increasingly popular in the US and some other countries.
Finally, don't bonbons, bats, top hats and black cats seem more fun and less fearsome than the economic gloom of recent years?
A growing number of companies are creating limited-edition Halloween sweets, cakes and biscuits (see above). Winchester is one of many areas using Halloween-themed events to attract visitors. Supermarkets and other retailers are promoting Halloween merchandise, with window displays and online specials to catch the eye and the purse of shoppers. 'Tis the season to be scary, at least until October 31.
