'Do something funny for money' is the strapline for Comic Relief's day of fundraising and fun. In 2013, the nonprofit's marketing involves more social media and mobile marketing activities than ever before. Goals: to increase awareness, build anticipation, encourage participation and generate generous donations:
- Red Nose Day's official Facebook page already has more than 465,000 likes. Recent posts include what celebrities are doing to raise awareness and money, previews of exclusive content and fun fundraising challenges.
- The official Twitter account already has 392,000 followers and more than 5,100 tweets.
- The latest news is available 'in your pocket' from Red Nose Day's iPhone app (see above).
- Videos galore, ready for viewing anytime in a video gallery page on the Red Nose Day website.
- 1D (that's One Direction) are putting their fame and talent to use for Red Nose Day fundraising, including a special single.
