Cadbury's chocolate eggs-pertise

UK families buy and enjoy 80 million chocolate eggs every year, mostly during Easter season. Cadbury's famous eggs account for about half of that market, an enviable share for the company and a sweet tradition for the customers. The company has been making chocolate for Easter since 1842, but its eggs came later.

Cadbury's Creme Egg is actually a rebranding of a product made by Fry's that was introduced 50 years ago. Cadbury acquired Fry's in 1971 and relaunched the creme-filled chocolate egg under the Cadbury brand. Below, a comparison of the original Fry's cream egg (now 50 years old) and today's Cadbury Creme Egg. 

Cadbury is now owned by Mondelez, the snack-food firm that once was part of Kraft Foods. With high market share, solid profitability and an eye on increasing turnover in developing nations, Cadbury is one of Mondelez's stars year-round, not just at Easter.