Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Thursday 13 June 2013
Father's day marketing
Father's Day is 16 June, and marketers are reminding gift-givers not to forget Dad. Here's a sampling of Father's Day offers and promotions:
LEGOS has a new advert featuring Darth Vader and . . . spoiler alert! . . . son Luke Skywalker. It's featured on the LEGOS Facebook page, where it has already been shared 2,000 times.
Moonpig is celebrating Dads and all they do for the family, promoting its gift selections and more.
Tesco's Facebook page features Father's Day posts promoting specific gifts such as sat-nav devices (at right).
Thorntons is tweeting about sweet gifts for Dad, from its shops or ordered online.
Marks & Spencer has a special webpage with gift ideas for Dad, everything from T-shirts and ties to sherry and socks.
After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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