Thursday, 13 June 2013

Father's day marketing

Father's Day is 16 June, and marketers are reminding gift-givers not to forget Dad. Here's a sampling of Father's Day offers and promotions:

  • LEGOS has a new advert featuring Darth Vader and . . . spoiler alert! . . . son Luke Skywalker. It's featured on the LEGOS Facebook page, where it has already been shared 2,000 times.
  • Moonpig is celebrating Dads and all they do for the family, promoting its gift selections and more.
  • Tesco's Facebook page features Father's Day posts promoting specific gifts such as sat-nav devices (at right).
  • Thorntons is tweeting about sweet gifts for Dad, from its shops or ordered online.
  • Marks & Spencer has a special webpage with gift ideas for Dad, everything from T-shirts and ties to sherry and socks.
Happy Father's Day to all Dads!