According to the metrics, M&S has made significant progress towards its goals and created a net cost-savings to the company. The retailer sends nothing to the landfill, has achieved its lower carbon footprint targets, is developing additional sustainable sources for products and materials it buys and has established workable fair trade practices as well as provided consumers with tools for healthy living. For transparency reasons, M&S reports its sustainability results on a special site and in periodic reports.One important element in the marketing plan to keep waste from landfills has been M&S's partnership with Oxfam, which encourages shoppers to 'shwop it'--bring in an unwanted piece of apparel that M&S will give to Oxfam for resale or recycling. This partnership has kept 3.5 million items of clothing from landing in landfills, and given Oxfam the opportunity to raise £2 million by selling 'shwopped' clothing. One last metric: Shoppers feel good about participating, and their positive attitudes affect the way they perceive M&S and Oxfam.
