At one time, November meant the unveiling of dazzling holiday window displays in high street stores.
Now November also stands for holiday advert debuts. M&S is only one of many UK retailers revealing its holiday ads on multiple screens--TV, mobile, and beyond.
2013 holiday animated advert this weekend, as if you didn't know by seeing the Twitter hashtag #sleepingbear and the teaser ads leading up to the big event. Of course, John Lewis showed its advert online first. The official TV debut is during X Factor.
Tesco is going all out for nostalgia, complete with a Rod Stewart soundtrack for its holiday advert.
Designer clothes are the stars of the Debenhams holiday advert this year, adding glamour to a heartwarming reunion story. The finale takes place on ice, just the right touch for a winter holiday feeling.
Marketing Week critiques what it calls the winner, the runners-up, the losers and the bizarre holiday ads here.