Through its connection with the British Fashion Council, Swatch has participated in London Fashion Week and is using London's creative scene as inspiration for new products. Its pop-up shop inside Harrod's not only features upmarket Swatch watches, it also provides fashion advice (how to tie a bowtie) and a pinball machine for some retro fun.
Interestingly, in this era of smart watches that track fitness and read text messages, financial analysts still see strong demand for timepieces that simply tell time and look smart. Swatch constantly invests in research and development to stay ahead of trends and identify the next new thing. For now, Swatch is going to wait to see how smart watches do in the consumer market before introducing its own. The Group CEO says: 'If a market for smart objects on the wrist really develops, then we'll be there'.
Knowing that social media are popular with male and female fashionistas, Swatch is very social on:
