- Buzz marketing More intense form of word of mouth in which the organization targets opinion leaders, with the aim of having them spread information to other people.
- Cause-related marketing Marketing a brand or product through a connection to benefit a social cause or non-profit organization.
- Ethnographic research Observing customer behaviour in real-world situations.
- Field marketing Working (often with outside agencies) on sales promotions that take place in stores, shopping districts and office locations.
- Multibrand strategy Using two or more brand names in an existing product line or category.
- Relationship marketing Marketing designed to build ongoing relationships with customers rather than stimulate isolated purchase transactions.
