According to BrandZ Top 100 Most Valuable Chinese Brands 2016, the top brands are: (5) Baidu (a tech brand), (4) ICBC (financial services), (3) Alibaba (e-commerce), (2) China Mobile (telecomms) and (1) Tencent (e-commerce and technology, owner of WeChat app). Market-driven brands are gaining ground compared with state-owned company brands.
Campaign Asia ranks the top global brands active in China, with this result: (5) Sony (electronics), (4) Apple (electronics), (3) Chanel (fashion), (2) Nestle (food) and (1) Samsung (electronics). The 2016 ranking was unchanged from 2015.
Kantar ranks China's 'most chosen' brands amongst fast-moving consumer goods, with this result: (3) Mengniu (ice-cream and other dairy products), (2) Master Kong (instant noodles) and (1) Yili (yoghurt and other milk products).
Five fast-growing Chinese brands to keep your eye on are: ZTE (smartphone manufacturer), WeChat/Tencent (messaging/e-commerce), Huawei (appliances and technology products), JD.com (e-commerce) and LeEco (entertainment content and devices).
