Pop-ups don't always sell merchandise...sometimes they're focused on bringing the brand experience to life for a limited period in a targeted location.
Not only are pop-ups temporary, they can also be located or relocated to specific areas where target customers live, work, shop or enjoy leisure activities like sports and concerts.
Here are a few recent examples of UK pop-ups:
- Kanye West opened pop-ups in London and elsewhere to promote his current album.
- Morrissey opened a pop-up in the Salford Lads Club when he appeared at Manchester Arena.
- A dance teacher opened the Ballet Box in Westmorland to dance apparel.
- Insert Coin opened a London popup to promote its new line of Pokémon apparel.
