Tuesday, 7 November 2017

Updated list of marketing planning links

Researching a marketer or retailer? Writing a marketing plan? Check my newly updated list of hotlinks to resources for marketing planning!

Categories of links include:
  • Preparing for marketing planning
  • Analysing the marketing environment
  • Researching consumer and business demographics
  • Marketing ethics, social responsibility, sustainability
  • Branding issues and ideas
  • Marketing mix issues and ideas
  • Retailing and channel trends
See the Marketing Planning Links section, accessed from the right side of this blog.