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Even before the Royal Wedding, consumers fascinated by Harry and Meghan began buying products they favour. Meghan's dresses and coats? Sold out within hours of her appearances. When she arrives for the actual wedding, expect media frenzy over her choice of designer and her accessories, not just her wedding gown--as marketers frantically scramble to produce similar products for non-royal consumers.
Wedding-related marketing continues strong on both sides of the Atlantic. In the UK, one estimate suggests that tourism, product sales and all other marketing connected with Harry and Meghan could add an economic boost of up to £ 1 billion this year. From wedding souvenirs sold by John Lewis to white chocolate hearts with the bride and groom's faces, there are a variety of products to satisfy every budget and interest. One UK charity is already marketing wedding products to raise money for helping homeless people.
Across the pond, brands are finding different ways to ride the wedding marketing wave. A salad dressing looking to promote a royal connection? Yes. A New Orleans hotel showing off royal flair for the royal occasion? Yes. So many US media outlets are airing programmes about Harry and Meghan and the royal family, it's easy to lose count.
Congratulations to Prince Harry and his bride, Meghan!
