Pandemic and Purpose

The COVID-19 pandemic continues worldwide, with some nations and some US states beginning to reopen their economies even as scientists pursue treatments and vaccines to combat the coronavirus.

Interviewed by Bloomberg BusinessWeek in May of 2020, the CEO of Unilever says:

"Our company is guided by three deeply held beliefs: That brands with purpose grow, companies with purpose last, and people with purpose thrive. And we think that refrain is going to be even more relevant in a post-coronavirus world than in a pre-coronavirus world."

Alan Jope sees trends shaped by the pandemic that include an emphasis on hygiene, on staying safe at home and on the "distance economy." He indicates these trends point to more in-home consumption and digital consumption.

Stay safe as this pandemic continues.

UK Businesses and Coronavirus

As the coronavirus spreads worldwide, UK businesses are increasingly concerned about keeping employees safe while meeting the needs of customers. Another major concern is how to deal with disrupted supply chains, as firms source goods from nations around the world.

Will customers continue to shop in person or will retailers need to enhance online and mobile shopping alternatives to meet demand?

Please stay safe.

Brexit: adjusting marketing plans for uncertainty

Now that Brexit has taken place, businesses large and small are going to have to adjust their marketing plans.

Much uncertainty remains, however, as this Guardian article indicates and this podcast interview with a small business owner indicates.