As the coronavirus spreads worldwide, UK businesses are increasingly concerned about keeping employees safe while meeting the needs of customers. Another major concern is how to deal with disrupted supply chains, as firms source goods from nations around the world.
Will customers continue to shop in person or will retailers need to enhance online and mobile shopping alternatives to meet demand?
Please stay safe.
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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