Susan Boyle's Hidden Marketing Talent

Susan Boyle, the overnight sensation from Britain's Got Talent, has a lot of hidden marketing talent. First, she's got a fantastic voice--the most important element in her "product." Second, she has an easy-to-remember two-syllable brand name. Third, she's differentiated from her competition and therefore stands out in the crowd. And that leads to her fourth and final marketing strength: The advantage of surprise, because competitors underestimated her.

Congratulations to Susan Boyle, whose YouTube videos have now made her a familiar face around the world. Can she ride this wave of recognition to make her personal dream come true? From a marketing perspective, she's already a dream come true for the programme.