Some print ads include samples of perfume or other cosmetics, but how many contain a taste sample you can lick? (Update to coverage of advertising and sales promotion in Chapter 9.) Now First Flavor--yes, a U.S. company that uses Yank spelling--has come up with a way to sample grape juices and other edible products.The peel-and-lick ad is an intriguing idea. Diageo has used First Flavor to sample its Captain Morgan rum; Arm & Hammer has used it to sample a new toothpaste flavor through in-store displays. Will consumers lick samples from magazines, newspapers, or grocery displays?
