How fast can a sports car speed toward eco-friendliness? Lamborghini has pledged to cut its vehicles' CO2 emissions by 35 per cent within six years (possibly by using hybrid engine technology and biofuel). It will also cut CO2 emissions from manufacturing by 20 per cent within the next year.
A photo of its new solar-powered plant in Sant'Agata is shown here. Of course the sports car below it is today's Lamborghini. Will consumers buy a green Lamborghini? Should the new eco-friendly car be green to reinforce its green benefits?