Cadbury has changed its online presence many times over the years (updating Cadbury case from Chapter 6). Thanks to the Internet Archive, we can actually go back in time to see the site as it looked in Dec. 1996 (image at left), 1998, 2004, 2006 and other years.Knowing that people have fond memories of products of the past, Cadbury keeps chocolate history alive with stories of old favourites such as Amazin' Raisin on its current site. Cadbury also brings us along on the journey toward developing the new products of tomorrow. Sweet marketing.
