Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Wednesday 11 November 2009
Preview: Q&A with Sawtooth Technologies
Coming soon! Q&A interviews featuring the experts at Sawtooth Technologies Consulting Group, leaders in advanced market research techniques, who will be discussing market segmentation and targeting for insightful, effective marketing.
After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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