Saturday 28 November 2009

Mega Monday or CyberMonday

Monday, November 30th is being called ‘Mega Monday’, in part because it's the last payday before Christmas for many UK shoppers and in part because online shoppers prefer to buy on Mondays, says the Hut Group, which operates e-commerce sites for ASDA, Woolworths, Argos and WHSmith. Its TheHut.com online shop specialises in entertainment products, electronics, health and beauty aids plus dozens of other product categories.

In the US, Monday, November 30th is being called CyberMonday, promoted by Shop.org, a division of the National Retail Federation industry trade group. The group posts info on its CyberMonday site and polls shoppers about their actual buying experiences after Black Friday and CyberMonday.

Shoppers seem interested in clicking for bargains instead of fighting crowds in person at the stores, but has this tradition caught on with holiday shoppers who buy early in the season? How will Mega/CyberMonday's sales compare with those of Black Friday's sales? We'll soon see.