Burberry is using technology to support its repositioning as fashion for the "now" generation, becoming the first fashion house to stream its fashion show live in 3D.During London Fashion Week, February 19-24, all London designers will have their new styles streamed live.
To see fashion history will be made on February 24, when Burberry shows its latest styles in 3D.
Marketing fashion requires much more than new technology, of course. But the brand's rejuvenation is gaining momentum, in part thanks to Emma Watson as the lead model for its women's fashions.
The Guardian sums up the marketing change with this headline:
Burberry trenchcoat: From jumble sale to heirloom
