Later today, the final figure skating competition of this Olympic year will held--with Kim Yu Na of South Korea heavily favoured to win gold.Whatever the colour of her medal, this skilled skater is already at the gold level for endorsements.
She represents a number of major Korean brands, including Hyundai and Samsung Electronics. She has also appeared in local adverts for dairy products and sweets, among many other goods and services. And Nike and Procter & Gamble have teamed with Kim to endorse some consumer products worldwide.
Given all her deals, Kim is among the highest-paid endorsers of all the 2010 Olympic athletes. Whether she takes first, second or third place tonight in the ladies' figure skating competition, her endorsements are golden and are enhancing the brands of the companies she represents.
