Comic Relief is getting ready for this year's Sport Relief fundraising campaign, which runs from 19 to 21 March.The main marketing message: Sport Relief is a fun way to get active and join people of all ages in raising money for worthwhile causes.
Corporate sponsors are getting involved, with activities such as the Sainsbury Sport Relief Mile (logo above) and the BT Sport Relief Million Pound Bike Ride.
From traditional TV and radio coverage to marketing via social media such as YouTube, Twitter and Facebook, Sport Relief is really reaching out to make this year's event bigger and better than ever. Smart marketing!
