Think international! Marketers looking for new product ideas can get inspiration from unique products offered in other countries. These days, you can check out new products without leaving your keyboard--just search out blogs and web sites that feature products in different countries.
Here, for example, is a photo of Kit Kat bars in Japan, courtesy of the blog Shibuya246, maintained by Alan, a photographer and web consultant who has lived there for 20 years. These Kit Kats, new for the spring season, feature Sakura green tea flavor. Alan photographs new products every Monday and his blog can therefore be an endless source of ideas for snack products.
As another example, you can look at some of the latest new products worldwide by clicking through Mintel GNPD's photos. These only give you a taste of the products that Mintel covers in the full databases and reports available to subscribers. Still, browsing the photos alone can suggest starting points for new product possibilities.
Where in the world will your hunt for new product ideas take you?
