Looking to follow marketing-oriented Twitterers? Here are just a few of the many good Twitter accounts I'm following, listed in no particular order:
http://twitter.com/MarketingWeekEd (Marketing Week magazine)
http://twitter.com/IABUK (Internet Advertising Bureau)
http://twitter.com/iab (Internet Advertising Bureau US)
http://twitter.com/DMA_UK (Direct marketing association)
http://twitter.com/comScore (digital media measurement)
http://twitter.com/Econsultancy (consultancy focusing on marketing/e-commerce)
http://twitter.com/BrandRepublic (publishes Campaign, other publications)
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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