This blog debuted in April 2009. During the past year, I've written more than 100 posts, about everything from Abbey Bank to Zara. I've covered all kinds of marketing topics . . . advertising, branding, retailing, pricing, market segmentation, social media and so many more.Looking ahead, I plan to write about how marketing affects competition, brands that are especially customer-oriented, building buzz, marketing channel issues, strategic marketing concerns and dozens of other subjects that relate to marketing planning.
Watch for the new edition of my Essential Guide to Marketing Planning, to be published at the end of May, with new case studies, new concepts and some new checklists. Thank you for reading!
