Two weeks ago, Sex and the City 2 opened in Copenhagen. Coincidentally (or not), Coca-Cola had these eye-catching billboards put up to promote its limited-edition Manolo Blahnik cans and bottles.
Visiting the Coke.dk site today, the very timely pop-up welcome screen is all about football. On the way to the Manolo Blahnik pages, Coca-Cola shows a "Mission Impossible" video starring an action hero, a beautiful woman, a daring escape and--of course--Coke.
The Manolo Blahnik pages showcase the shoe designer, the shoes and a quiz, offering a few minutes of engaging fun for fashionistas and Coca-Cola fans alike. Isn't this a good way to connect the iconic soft drink with style and pop culture?