Asda knows that mums are perhaps the major influence on household spending, which is why it's marketing to mums online through sites such as Netmums. The retailer recently told Marketing Week:
“We want to involve Asda mums in everything we do, from choosing and designing products to making it easier to shop in our stores with babies and young children. Later this year we’ll be announcing an exciting new project for Asda mums and we’ll be looking for bloggers as well as mums to get involved.”Cybermummy is a site where UK mums who blog can gather, online or at the annual conference, talk about mummy blogs and meet each other. Asda is using Twitter outreach to encourage Cybermummy participants to get involved with the retailer's initiatives. You can read Twitter messages about the Cybermummy conference by clicking here or using the hashtag #cybermummy in a Twitter search engine.
This is smart marketing to mums who are smart about technology!
