As Marketing Week reported not long ago, retailing is putting renewed focus on the customer experience to add value and compete more effectively. The customer experience includes channel choices--allowing buyers to decide how and when and where they want to buy--and service choices. Here are a few examples:
- Ocado offers an iPhone app (Ocado on the go) to make food shopping convenient and easy for customers
- Metro Bank, debuting its first London store (branch) next week, will open accounts in just 15 minutes and operate on customer-friendly retail hours instead of limited banking hours.
- Union Market, just open in London, is a fresh approach to food retailing, a high street-type farmers' market store packed with local fresh foods and beverages.
