Looking ahead, Cadbury's marketing plan may change as Kraft's new category chief makes decisions about the corporation's product lines and priorities.
Saturday 11 September 2010
Cadbury grows: Bliss and more
Cadbury's marketing plan for growth (as discussed in Chapter 1 of the new edition of Essential Guide) relies on new product introductions under its best-known brands. Dairy Milk Bliss, to launch in October, is a good example.
An extension of the successful Cadbury Dairy Milk range, Bliss will be introduced with adverts that, in the recent Cadbury tradition, make the audience smile. To support all this growth, Cadbury has arranged to buy more cocoa from Barry Callebaut.
Looking ahead, Cadbury's marketing plan may change as Kraft's new category chief makes decisions about the corporation's product lines and priorities.
Looking ahead, Cadbury's marketing plan may change as Kraft's new category chief makes decisions about the corporation's product lines and priorities.
