Tuesday, 28 September 2010
Chocolate Week
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Because the sample marketing plan in my Essential Guide to Marketing Planning is based on a fictional chocolate start-up, I like to see what's going on in this industry. And I notice that 11-17 October is designated as Chocolate Week in the UK. Many choco marketers are participating, including Hotel Chocolat, Divine, Fortnum's and more. In addition to the web site, the event has a Twitter account. And its PR has gotten coverage in multiple media. Sweet idea!
Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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