Recent blog entries promoted the retailer's contests, fashion designers and other subjects directly related to Debenham's marketing. The store also maintains a beauty club blog (see illustration above) with seasonal tips and product announcements.
With all this marketing momentum, Debenham's profits are up and the retailer is increasing its own-label fashion range to reinforce brand differentiation and loyalty. The big yearend holiday shopping season is almost here--will Debenham's be able to leverage its various media and messages to beat the competition? The outlook is very good.
