Unilever and Crowdsourcing

Earlier this year, Unilever invited consumers to submit movies (really, commercials) focused on the values of its 13 major brands. You can read about its global partnership with MOFILM here.

The results are in, announced at the London Film Festival (and on Unilever's Web site, Twitter feed, etc), and the winners are quite impressive. This is not only a wonderful way to involve consumers in the company's brands, it also gives Unilever access to new creative ideas and approaches. Watch for more crowdsourcing by major companies in the future.