For the past decade, Huawei has been establishing research and development centers outside China to get to know global customers' needs and prepare goods and services for multiple markets.
Now Huawei--not yet a globally-recognised brand--is planning to challenge some of the best-known brands in the business world with advanced smart phones and tablet computers. It has agreements with mobile operators in several European nations and is lining up distributors for retail placements.
To succeed, Huawei will have to convince would-be buyers (and retail partners) that its brand stands for something unique and superior. Price is always a factor, especially in a mature market such as that of smart phones. The tablet market is currently hot; Apple is the dominant brand, and every time it releases a new iPad, customers respond.
Still, innovation can capture attention and grab market share in almost any segment of the mobile and tablet markets. Will Huawei achieve its ambitious growth goals?
