If you haven't heard of Byte Night, it's the info-tech industry's annual "sleep rough" fundraiser. Corporate teams and individuals sleep out in the elements to raise money for programmes that help vulnerable and neglected children around the UK.
Accenture conducted research about "the generous generation," examining how tech-savvy adults in their 20s and 30s stay involved with the causes they care about. Not surprisingly, the research showed that technology such as social media plays a vital role.
In fact, a lot of technology was used to market Byte Night and recruit sponsors and sleepers. Twitter messages kept the momentum going minute by minute and engaged all participants; a countdown on Facebook (left) reminded participants of when and where to go; organisers and participants used YouTube to share videos of the experience; and LinkedIn was helpful for corporate connections. As shown above, contributors could text their donations, as well.Congratulations to Byte Night!
