Special events will be held in Edinburgh and Newcastle during October; in Manchester, Nottingham, Birmingham and Milton Keynes during November; in Cardiff, Exeter, Bath and Southampton during January; in Belfast and Norwich in February; and in London during March, just weeks before the Olympics begin.
Mothers are an important target market for Procter & Gamble, which ran a special "Thanks, Mom" campaign as a sponsor of the US Olympic Team during the 2010 games in Vancouver. That Olympic-themed campaign was credited with significantly increasing P&G's North American sales. Will UK mums respond to the "Nearest and Dearest" campaign by buying more P&G brands?
