Wednesday, 21 December 2011

Diamond Jubilee marketing

Queen Elizabeth's Diamond Jubilee celebrations will take place in 2012. Already, marketing plans are in place for building on widespread interest in the royal festivities. A few previews:
  • Exhibitions featuring highlights of the Queen's reign will be on public display in the royal palaces, drawing even more visitors than usual.
  • Harrod's has a variety of commemorative items for sale, including a Jubilee mug, thimble, teddy bear and fridge magnet.
  • Bramley is inviting customers to submit their recipes for its Bramley Diamond Dishes contest.
  • The Royal Canadian Mint has struck a special medal in honour of the Jubilee.
  • Chinacraft's Aynsley Diamond Jubilee 2012 range includes the crown bell shown here, plus plates and tankards.
More activities and products will certainly be announced in the coming weeks, as the combination of the Jubilee and the London Olympics builds tourism to new highs.