Depending on your calendar, either last Monday--the final Monday in November--(Cyber Monday in the US) or today--the first Monday in December--is Mega Monday, the heaviest online shopping day of the UK holiday season.
Amazon UK expects that buying will peak tonight at 9 pm. Shoppers using computers, tablets and mobiles will be busy ordering gifts all over the Internet all day today, for a total of 85 million online shopping visits.
To attract buyers, businesses are already featuring low, low and lower prices as discounts and vouchers take the spotlight. Shoppers are hunting for bargains and apparently holding onto their pounds or plastic until they see how deep the discounts will go.
The online auction site eBay is trying a five-day pop-up store in London's Soho district, reinforcing the focus on low prices. QR codes are the key to information and buying in this temporary store.
Will Mega Monday 2011 have a positive effect on sales and profits?
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Companion blog to the textbook by Marian Burk Wood includes links to resources for marketing planning
Current edition
Updated list of links
About the Author
- Marian B. Wood
- After holding executive positions in corporate and non-profit marketing with Citibank, JPMorgan Chase, and the National Retail Federation, I became a textbook author at the dawn of the Internet age. Pearson Education publishes my college textbook, 'Essential Guide to Marketing Planning.'
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