Wednesday 18 July 2012

Amazon lockers at the London Olympics and beyond

Amazon.com is the online retailer of choice for millions of shoppers worldwide. But what if customers can't be home when their packages are scheduled to arrive?

Just in time for the 2012 Olympics, Amazon has an alternative: It's been installing self-serve lockers in transportation centres, shopping centres and other centrally-located public areas.

ECommerceBytes.com reports that shoppers choose a convenient locker location when they complete their Amazon purchase. Each shopper receives a code number that opens the specific bin where the purchase is stored.

Amazon first tested lockers in its headquarters city of Seattle, Washington, before opening some in London, New York City, and around Washington, D.C. Where will Amazon innovate next?