Getting social with Jack Wills

Jack Wills describes itself as 'University outfitter, fabulously British', although anyone between the ages of 17 and 22 won't need to refer to that description. With more than £100 million in annual turnover, the fast-growing retailer has expanded beyond UK markets to US resort cities, Hong Kong and beyond. 

Jack Wills puts more emphasis on social media and word of mouth than on traditional adverts. Its stylish Seasonnaires are brand ambassadors for the retailer's preppy fashion image, media friendly and the life of the party--made for social media.

Watch for Jack Wills and the Seasonnaires on a long list of sites:

• Vimeo (231 videos uploaded, so far)
• Facebook (416,000+ likes) 
• Twitter (84,000 followers)
• Tweets and blog posts from the Seasonnaires
• Soundcloud (audio files uploaded by Jack Wills)
• Flickr (photo stream about the Seasonnaires)