What brands do UK marketers most admire?

According to research by Grupo Consultores UK, as reported in MarketingWeek, the top 10 brands that UK marketers admire are:

1. John Lewis (especially its emotional connection with customers)
2. Apple (often cited as the world's most valuable brand)
3. Virgin (powerful brand halo effect on individual businesses)
4. Nike (powerful advertising)
5. Procter & Gamble (excellent branding, movement into digital)
6. Innocent (successful, innovative marketing)
7. Coca-Cola (brand known all over the world)
8. O2 (especially its Priority Moments loyalty scheme)
9. Unilever (not just brand power but also sustainability initiatives)
10. Tesco, Virgin Atlantic, Volkswagen (advertising, branding)