What game is this? And who markets it?
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It's Candy Crush Saga, but you knew that. And if you look carefully at the upper left corner, you can see that King.com is the marketer.
In a very short time, Candy Crush Saga will be available to play on mobile devices. Bubble Witch Saga is already available for iPhones and iPads. Bubble Witch Saga is also available for Kindle Fire and King.com is thinking about broader use on Android platforms.
Mobile could make all the difference in King.com's future. Why? Because King.com is looking to challenge market leader Zynga, the company behind FarmVille, Words with Friends and other Facebook-based games.
Players have been spending less within Zynga's Facebook games in recent months, while King.com's revenues have been increasing. Zynga has experienced changes in top management and reduced its workforce as it works on a new strategy to restore rapid growth.
Meanwhile, Facebook indicates that more than half of its users log on from mobile devices. As a result, if a Facebook-based game isn't available for mobile use, users can't play as often (and that affects revenues for game developers as well as Facebook).
King.com's CEO is moving more toward mobile, saying: 'I believe that in a year from now, this is going to be a standard'. In fact, King.com's revenues from mobile games are already exceeding its expectations. Will King.com be able to overtake Zynga, boost revenues and become the number one social game company through its focus on mobile?
