Tuesday 13 November 2012

Tis the season for pop-up stores

Just in time for the holidays, Walmart and Mattel have partnered on a new virtual pop-up toy store in Toronto's subway system. Want to buy? Scan the code, and the purchase will be completed and sent to your home (no extra charge for shipping).

Microsoft opened pop-up stores around North America for holiday shopping and to coincide with the launch of its Windows 8 op system.

The Beatles pop-up store is driving around New York and Los Angeles, promoting the recent release of Beatles' music on vinyl (everything old is new again!).

Chanel's London pop-up store has perfumes and fragrances ready for holiday gifting, complete with special gift wrap.

Paperchase opened a holiday pop-up inside Selfridge's Oxford store, with gift wrap and other seasonal items.

Where will the next pop-up appear?