Monday 14 January 2013

No noise = No-logo branding

Selfridges is running an interesting 'No noise' campaign right now, with a select group of products being marketed minus the logo.

Here are just three of the no-logo products. Test yourself! Just in case, the brand names are shown at the end of this posting.

The inspiration for this unique retail initiative is the founder's Silence Room, originally opened in 1909. Today's shoppers will be invited to switch off their mobiles and enjoy a few minutes of calm and quiet in the newly renovated Silence Room in London.


And now, for those brand names . . .

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From left: Heinz, Heinz and Clinique.

But you knew that, just by looking at the labels and package shapes.