Coca-Cola tops list of 50 top global brands

Around the world, which brands are most often purchased by the most consumer households? Kantar Worldpanel studied this question and came up with a list of 50 top consumer brands, ranked by global popularity and regional popularity.


At the top of the global brand list (see left): Coca-Cola, which is purchased 5.3 billion times each year. According to Kantar, 44% of households buy Coke.

Below Coke are: Colgate, Nescafe (from Nestle), Pepsi, Lifebuoy (from Unilever), Maggi (from Nestle), Pantene (P&G), Knorr (Unilever), Lays (PepsiCo) and Dove (Unilever).

Looking only at Europe, the top 10 brands are: Coke, Heinz, Lu (Mondelez), Activia (Danone), Herta (Nestle), President (Lactalis), Nescafe (Nestle), Knorr (Unilever), Pepsi and Flora (Unilever).



The top 10 brands in UK households are: Warburtons, Heinz, Walkers, Hovis, McVities, Kingsmill, Birds Eye, Muller, Coca-Cola and Cadbury's Dairy Milk.